The drive to target women began before the Second World War and gathered pace throughout the rest of the 20th century. “Women are paying a deadly price for being targeted by tobacco advertisers in the post-war years, health experts claimed yesterday.”
Women were targeted but, according to the graph on the CRUK website, their smoking prevalence remained fairly constant between 1948 and 1975, whence it began decreasing. Obviously the advertising campaign wasn’t too successful! Yet here we have ASH creating the impression that it was, trying to deceive us that it’s now the “pretty” packaging, covered with health warnings and gory images, that is “appealing”.
All photos Ottawa Journal April 20 1960-Carleton Place Bates and Innes Mill
In April of 1960 millworkers walked through the doors of good health in Lanark County. Rosemary McNaughton was part of the Canadian Cancer Society’s Little Red Door program. On April 20 the workers at Bates & Innes in Carleton Place shared McNaughton’s films, literature and words of advice.
The registered nurse set up her movie projector in an unused wool- carding room on an uneven floor. She laid out pamphlets in vice president’s Jack Stewart’s office and talked to everyone about what she knew about the truths and the myths of cancer. She visited with workers and even spent and hour with worried staff that had stricken family members.
By closing time the folks that worked at the Bates and Innes mill knew all about the seven signs of cancer. That was 1960, and here it is 2017 and there is still no cure.