Tag Archives: corner brook

Tim Horton’s ‘Racist’ Steak Sandwich Display



I didn’t think people on The Rock could get offended by anything– but they have. A Corner Brook, Nlfd. Tim Hortons has come under fire for a new Western themed promotion for a steak sandwich. 


John Michelin, originally from Sheshatshiu, had a beef with the new promotion when he saw pictures of it on social media this week. Michelin said he noticed photos on Twitter of a display at a Corner Brook Tim Horton’s that depicted a series of cowboys pointing their guns at a group of Indians. He was upset and furious about the display, describing it as racist. 


Personally, I think the word ‘racist’ is being used too liberally these days. It should not be used as a blanket description of everyone who is not ‘politically correct’. Maybe I am wrong, but shouldn’t it be reserved for true racists?

After the complaint the manager was quick to take the display down. Now, the person complaining wants more. Michelin wants the store’s manager to issue a public apology on social media. What’s next? Asking the manager to repeat the alphabet backwards? 

This issue should have been closed when the store manager took down the alleged offending display. How many times do we have to say “we are sorry” before the message finally sinks in? It is a part of history. There are many things humanity has done– ignorant, horrible things that are now ‘politically incorrect’ with the delusion that historical wrongs can be forgotten or erased. History is history, it may be painful and difficult but you cannot change it. Political correctness will not replace historical facts. Cowboys and Indians are a stereotype, and hopefully one that we are over now. Give it a rest.

There is absolutely no way on Earth to make everyone happy. There is always going to be someone offended by something. There are a lot more important things going on these days, like what just happened in Paris and in other cities. Be offended by how many U.S. stores Tim Horton’s closed this week and employees now out of a job.  Be offended that what should be a Canadian company is now owned by a company in Brazil and Juan Valdez is serving us Brazilian coffee now. This should be the focus, not an advertisement for a sandwich.

Personally, I’m offended at how easily people are offended now. Why don’t we all agree that the world is just one big offensive world and move on.

NB—this was an op-ed– and I did ask in my blog am i wrong?- AND I never asked why ” native people should really not be offended by blatantly racist and historically inaccurate and insulting stuff” because I believe insulting people is wrong. I am JUST tired of people questioning every minute detail of life and that is what it was about….I always open my blogs to opinions and respect them .. Thank you


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