
In the days before the internet – and even moving pictures – companies had to be creative when advertising their products to the public.
These are the fascinating photos of the late 19th century ‘banner lady’ phenomenon – where U.S. businesses would drape young women from head to toe in the items they sold.
Just like in modern times, businesses-owners used young women to advertise completely unrelated wares, and ‘banner ladies’ would have everything from pretzels to light bulbs pinned to their skirts.

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