Advertising —The Victorian Banner Girls

Advertising —The Victorian Banner Girls


In the days before the internet – and even moving pictures – companies had to be creative when advertising their products to the public.

These are the fascinating photos of the late 19th century ‘banner lady’ phenomenon – where U.S. businesses would drape young women from head to toe in the items they sold.

Just like in modern times, businesses-owners used young women to advertise completely unrelated wares, and ‘banner ladies’ would have everything from pretzels  to light bulbs pinned to their skirts.

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About lindaseccaspina

Before she laid her fingers to a keyboard, Linda was a fashion designer, and then owned the eclectic store Flash Cadilac and Savannah Devilles in Ottawa on Rideau Street from 1976-1996. She also did clothing for various media and worked on “You Can’t do that on Television”. After writing for years about things that she cared about or pissed her off on American media she finally found her calling. She is a weekly columnist for the Sherbrooke Record and documents history every single day and has over 6500 blogs about Lanark County and Ottawa and an enormous weekly readership. Linda has published six books and is in her 4th year as a town councillor for Carleton Place. She believes in community and promoting business owners because she believes she can, so she does.

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