The Mysterious World of the Miss Civil Service Beauty Contests

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The Mysterious World of the Miss Civil Service Beauty Contests

lindaseccaspina

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Clipped from

  1. The Ottawa Journal,
  2. 01 May 1971, Sat,
  3. Page 20

“The Miss Civil Service beauty contests would solidify the ideology of  femininity and beauty that was at the core of the Cold War cult of domesticity while justifying the gender division of labour.”

Though the 1950s was in many ways a period of conformity with traditional gender roles, it was also a decade of change, when discontent with the status quo was emerging. Popular culture and the mass media reinforced messages about traditional gender roles, consumer culture, and the Cold War ideal of domesticity, but the reality of women’s lives did not always reflect these ideals. Between 1946 and 1964, the largest generation known as the baby boomers, were born. This demographic trend in turn reinforced women’s identities as wives and mothers. Despite societal norms that encouraged women to stay in the home and out of the workplace, approximately forty percent of women with young children…

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About lindaseccaspina

Before she laid her fingers to a keyboard, Linda was a fashion designer, and then owned the eclectic store Flash Cadilac and Savannah Devilles in Ottawa on Rideau Street from 1976-1996. She also did clothing for various media and worked on “You Can’t do that on Television”. After writing for years about things that she cared about or pissed her off on American media she finally found her calling. She is a weekly columnist for the Sherbrooke Record and documents history every single day and has over 6500 blogs about Lanark County and Ottawa and an enormous weekly readership. Linda has published six books and is in her 4th year as a town councillor for Carleton Place. She believes in community and promoting business owners because she believes she can, so she does.

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