Annexation of many suburbs in 1907 rekindled an interest in the residential development of Ottawa East. As part of Mayor Ellis’ vision of a “Greater Ottawa”, the agricultural land between Main, Clegg and the Rideau River was now viewed by developers as having future potential.
The success of the concept was based entirely on the idea that “upscale” homebuyers would be attracted to the lots by aggressive marketing and the promise of future amenities such as a streetcar line. That was a tall order given the near isolation of Ottawa East at the time. While the swing bridge across the canal (just north of present-day Pretoria Bridge) did provide a connection to the city, it could not support the electric trolley from Elgin St. As well, questions about adequate water, sewer and electrical services had to be answered. One can only speculate how the problem of the annual spring flood was addressed.
In March of 1911, Robert A. Sibbitt and Nepean Realty Ltd. purchased the majority of the land in Concession D, Lot I (Rideau Front) for $94,000. Sibbitt’s plan was to create a huge residential subdivision and market the lots as “a residential section for the discriminating and a boulevard homesite for the particular”. He named the neighbourhood “Brantwood Place”.–Facts from history of Ottawa East