Hair products. Halo Shampoo. 1985.0460.126, 1985.0475.187, 1984.0351.325. https://americanhistory.si.edu/

There were limited shampoo choices in the 1950’s and 1960’s; Halo, Prell, or Breck The 1970’s ushered in many many new shampoos to choose from–loaded with gimmicks, promises and lures. It conjures up images and smells of bath time when I was small.

I wanted my Mom to buy Halo shampoo because the model was blonde, and she had a pageboy hairdo, that “swished” when she shook her head. I thought that my hair would swish if I used Halo shampoo When I entered my teens I used to buy Prell because of the pearl in the shampoo.

In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was “Soaping dulls hair, while Halo glorifies it.” The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, “Halo, Everybody, Halo,” was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.While the Halo bottle retained its distinctive shape, at the end of 1954, Colgate-Palmolive introduced this new blue, white, and gold packaging. In 1956, their ads claimed they were “America’s #1 Selling Shampoo.