Foster Street Drugstore- Perth Ontario– from Perth Remembered
Yesterday I decided to clean up some of my book stashes ( you don’t want to know) and I found this little advertising stand-up dog for Bradshaw’s Pure Pepsin Chewing Gum. I can’t find one notation for this company but– it made me think of gum and Asselstine’s Drugstore.
Advertising stand up from Asselstine’s Drugstore
The first mass marketed chewing gum was called Adams New York Chewing Gum. In the 1870s, Adams & Sons sold “Sour Orange” flavoured gum as an after dinner candy. In 1871 Thomas Adams patented a machine for the manufacture of gum. That year Adams created a licorice-flavoured gum called Black Jack. However, all the these gums had one big problem, they could not hold flavor.
Asselstine’s Drugstore-Carleton Place-Photo from the Carleton Place and Beckwith Heritage Museum
The problem with holding flavor was not fixed until 1880, when William White combined sugar and corn syrup with chicle. For better taste he added peppermint extract. He found out, that peppermint stayed in the gum during chewing for much longer than other flavors. He called his first pepperming flavored gum Yucatan gum.
Dr Edward Beeman tried to solve problem by adding pepsin powder and he invented gum that was supposed to serve as a “digestive aid”. That was the next big discovery in the world of chewing gums. This type of gum is still available today.
What is my favourite brand? Thrills is a Canadian brand that was originally produced by the O-Pee-Chee company of London, Ontario, Canada which was subsequently bought by Nestle in the late 1980s. It is well known for its purple colour and its distinctive floral rosewater flavour. Comparisons of its flavour to soap are so prevalent that recent packaging states:
“IT STILL TASTES LIKE SOAP!”
Thrills once came in a paper envelope or blister pack, but now come in a cardboard package similar to a Chiclets box. It is now made in and imported from Spain.
The thing about these classic gums is that they are the only ones with wrappers that can be made into wrapper chains. Every other gum has plain white wrappers. If the gum companies really want my business they should start printing colourful wrappers again. It could start a new version of an old fad.
Come and visit the Lanark County Genealogical Society Facebook page– what’s there? Cool old photos–and lots of things interesting to read.
Information where you can buy all Linda Seccaspina’s books-You can also read Linda in Hometown News