Have you ever posted a nasty review online? Customers now come with the weight of their online presences, and if you have a bad meal, you can start spreading the word before you even leave the table.
Negative reviews can have massive effects on a small business because everyone loves knowing about the experiences that other shoppers or diners have had. Some feel that the various social media sites like Facebook, Twitter or Yelp are a great way for customers to voice their concerns. But sometimes a restaurant or a small business owner finds it very difficult to keep up with the real-time pace of social media.
The easiest way for any business to prevent negative reviews is to make sure your customers aren’t unhappy enough to post them in the first place. If you as a customer have had a bad experience you should immediately call the establishment and work it out between the two of you, not the world.
I understand that customers aren’t going out of their way to burn a business, but some customers certainly see things as being far worse than they seem to a business owner. But that doesn’t mean that your customers are wrong. It just means you as a business owner need to have empathy — understand that it’s a big deal to them, respect that, and act accordingly.
Honestly when I read some of the reviews on various social media sites I wonder:
“If that’s your reaction to having a bad lunch, I can’t imagine what your reaction would be to other things in life!”
Remember we’re for a good time, not a long time! 🙂